How to Post Guidelines for Box of Style by The Zoe Report

What is Box of Style?:

  • Seasonal subscription box curated by The Zoe Report Editor-in-Chief, Rachel Zoe and her team of editors
  • Each season, the box contains at least 5 full-sized products—never samples—that can be styled together or worn on their own!

What makes it special:

  • Team Zoe has tapped into their exclusive network to bring members the most coveted fashion and beauty finds
  • It’s the next best thing to being styled by Rachel Zoe
  • Every box has sold out since Box of Style launched in March 2015
  • Notable brands in past boxes include: Dylanlex, Alexis Bittar, Mara Hoffman, Too Faced, Shaffer LA, Topshop, Cluse watches, La Mer, Luv AJ, Sunday Riley

Who loves it:

Style savvy women on-the-go who:

    • Are looking for style inspiration but don’t have time to search each season
    • Want access to coveted brands and custom collaborations that can’t be found anywhere else at such an incredible value
    • Want to be more adventurous with their look and don’t have a personal stylist on tap to source the standout pieces—Box of Style to the rescue!

Please refer to as:

    • The Zoe Report Box of Style
    • Box of Style by The Zoe Report or
    • Box of Style
    • Not The Box of Style or
    • Not Rachel Zoe’s Box of Style

SUMMER 2017 EDITION

 

 

 

 

 

 

 

Over $450 worth of this season’s most coveted fashion and beauty finds

  • 6 summer-ready items in one pretty package
  • Includes 2 exclusive collabs found only in Box of Style
  • All items are travel-friendly and perfect for the jetsetter and staycationer alike!
  • Beauty items are made with natural, good-for-you ingredients and totally paraben-free
  • Makes a great gift for any style savvy woman

ITEMS IN SUMMER BOX

  • Exclusive Collab: Helena Quinn Kimono,​ ​retail value: $120
  • Choice Item: Raen Durante Sunglasses, ​retail value: $150
  • Member can choose from black or tortoise (exclusive to BOS)

ADD-ONS

  • Members can purchase additional items with their summer box at a member only price!
    • Ouai Hair Oil
    • DreamDry Dream Turban
    • Bundle Ouai + DreamDry and save!

Tags & Social Media Handles:

All posts should include the following:

  • Instagram: @tzrboxofstyle
  • Facebook: facebook.com/thezoereport
  • Pinterest: pinterest.com/thezoereport
  • All: #BoxofStyle

Instagram/ Facebook Post Guidelines Where Applicable:

  • Tag @tzrboxofstyle @thezoereport and #BoxofStyle
  • Focus on the box as a whole and not just one particular item
  • Suggested posts include:
    • Open box with items unwrapped and arranged nicely
    • Flatlay of all items in box, styled in a creative, eye-catching way
    • Style a look (head-to-toe or detail shot) utilizing as many items in the box
      • If wearing items, @tzrboxofstyle needs to be tagged in the photo where the items are shown prominently
    • Suggested post themes:
      • Outfit of the Day/ Night
      • Friday Favorites/ Season Favorites
      • Work It (show how you style/use items in the office)
      • Travel Essentials
  • If promoting in an Instagram Story, the story must be accompanied by a traditional Instagram post that doesn’t expire

YouTube Video & Facebook Live Guidelines Where Applicable:

  • Box of Style must be prominently featured in the first :30 of the video
  • There should be no other subscription boxes mentioned in the video
  • The following must be included at the very top of your video description (not below “read more”)
    • Custom tracking link to Box of Style site
    • Promo Code
  • Please disclose that the video was in collaboration with the brand, and that all opinions are your own
  • Discuss Box of Style itself and at least 2 items in the box
  • Must mention the URL of where to subscribe: www.thezoereport.com/shop or “use my link and promo code below”
  • Must discuss subscription price of ($99.99/ season) and value of each season’s box (over $400!)

Additional References: