Our Strategy:

• Communicate & Create
• Measure & Optimize
• Succeed & Grow

BroadBase Media is an online advertising agency dedicated to generating sales and leads for its growing list of Clients.

Through various programs and partnerships, BroadBase Media brings these opportunities direct to the consumer via its own and operated channels and a variety of online and offline marketing initiatives. We help our Partners achieve their most ambitious marketing goals while delivering the highest levels of professionalism, experience, and ROI.

Lean on our years of experience to get the results you want.

• Pay Per Call: Consumer initiated calls for Debt, Medicare, Final Expense, Health Insurance/ACA. Pre-qualified call transfers for Health Insurance, Social Security Disability, Motor Vehicle Accident and Debt.
• In House Media Buys: We specialize in custom media buys for brand names with a focus on branding as well as lead generation and a high focus on ROI.
• Creative Design and Copy Writing: Website, logos, banners, text ads, content creation for our partners.
• Business Development/Strategic Partnership Acquisition
• B2B Lead Generation: Over 12MM B2B records in-house that are keyword searchable by geography, employee & revenue size, title, industry, technology install, interest, & predictive behavior such as likelihood to purchase your technology.  We’re strong in every major job function, industry, company size & country around the World.  75% of our database is Enterprise IT. We’re as effective in Marketing, Sales, Finance, Operations, Support, & HR, and SMB segments of functional areas above.

BroadBase Media (BBM) is an agency focused on performance marketing and lead generation services.

Created in 2011 by a group of digital media experts with over forty years of combined success in the world of marketing, BroadBase Media has a simple goal; help companies grow their online business and attract new customers.

Utilizing world class technology and industry know how, we consistently deliver results and ROI for our clients. Our deep understanding of performance marketing and our extensive relationships and partnerships allow us to meet and exceed expectations.

Katayoun Gold – Operations, Marketing and Client Relations

Katayoun began her online career in 2000 as the Marketing Director of LeadClick Media, a performance based advertising agency in San Francisco, CA. LeadClick was a category expert in Cost Per Acquisition (CPA) online advertising and an online Lead Generation company supporting many industry verticals in Auto, Debt, Credit, Home Services and others. Katayoun left LeadClick Media to join Naviant, a leading digital advertising and data company, in 2002 where she created and managed a Personal Finance Lead Generation department. Naviant was then purchased by Equifax (NYSE: EFX) where Katayoun remained in her position until 2003 at which time she decided to form her own performance based advertising agency, Brand Interactive Media based out of San Francisco, CA.

In 2008, Katayoun founded Mediazentric, an online agency with a wider focus which included the categories of beauty, fashion and entertainment. In 2011, Katayoun and her partners created and managed BroadBase Media, a boutique ad agency focused on the fashion and parenting verticals and SageTrack, a Software as a Service company with a focus on online affiliate tracking and optimization.

Kyle Smith – Technology and Security

Kyle has been building tech companies since 1999. These companies have covered a wide variety of topics including providing internet access, distributed infrastructure services, employer compliance, and marketing automation.

Grayson Gold – Business Development and Strategic Partnerships

Grayson has 20+ years of experience in all aspects of online advertising sales, online marketing, business development, management and internet start-ups.

Grayson has had direct success with: Video, Contextual, Display, Native, Digital Agency Sales, Lead Generation, Email Marketing (ESP), Social Media, Word of Mouth (WOM) Marketing and Web Communities.

Grayson’s specialties: Display Advertising, Native Advertising, Video Advertising, Business Development, Social Media, Product Marketing, Media Management, Media Buying, WOM, Lead Generation, Email Marketing, Affiliate Marketing, CRM Marketing, Start-Ups, SAAS, CPM, CPC, CPV, CPA, CPI, CPL.

Lianne Palazzolo – Marketing, Media and Advertising Operations

Passionate and results-oriented Performance Marketer with a love for developing and nurturing relationships that drive growth. Lianne’s primary focus over the last few years has been managing marketing campaigns with a heavy focus on lead generation via pay-per-call campaigns and driving web leads. Lianne has had the opportunity to work across many different verticals including Health Insurance (ACA/U65/Medicare), Pet Insurance, Legal/Mass Tort (MVA, Paraquat etc.), Debt, Final Expense, and more.
She also has experience conducting effective research, identifying and tracking KPIs, creating databases, and analyzing data to develop actionable insights and provide data-driven strategies that drive company growth.

Lianne consistently strives to streamline processes and optimize workflows to improve efficiency, productivity and compliance.

David Shteif – Advisor

Entrepreneur, CEO, and skilled strategist, David leverages his extensive industry expertise and wealth of experience to drive business growth for BBM. By always prioritizing relationships, David has implemented business opportunities at a frequency and scale unmatched by most entrepreneurs.