How to Post Guidelines for Box of Style by The Zoe Report

  • What is Box of Style?
    • Luxury subscription box curated by designer and editor, Rachel Zoe and delivered four times a year
    • Each season, the box contains at least 5 full-sized products, never samples, that all go together or can be worn on their own!
    • $99.99 quarterly or $349.99 annually
  • What makes it special?
    • Rachel and her team have tapped into their exclusive network to bring members the most coveted brands and items each season
    • Every box has sold out since Box of Style launched in March 2015
    • Brands in past boxes: Dylanlex, Helena Quinn, Alexis Bittar, Mara Hoffman, Miansai, Topshop, Cluse watches, La Mer, Luv AJ, Tatcha, Sunday Riley, GiGI New York, Oribe
  • Women who love it:
    • The busy modern woman who doesn’t have time to scour the latest trends but wants to look and feel her best
    • Wants access to hard-to-find brands and custom collaborations that can’t be found anywhere else at an incredible value
    • Wants to be a bit more adventurous with their style and don’t have a personal stylist on tap—Box of Style to the rescue!

Please refer to as:

  • The Zoe Report Box of Style
  • Box of Style
  • Not The Box of Style


Over $400 worth of this season’s most coveted fashion and beauty finds

  • 6 holiday-ready finds in one pretty package
  • Includes 2 exclusive collabs found only in Box of Style
  • Statement-making pieces to elevate your winter look
  • Makes a great gift for any style savvy woman on your list
  • Members get exclusive access to the Box of Style Holiday Marketplace, expertly curated with the best gifts at special prices including: beauty, home/entertaining, jewelry, tech, clothing, and accessories that can be purchased a-la-carte or bundled for even more savings!

Winter Launch Finds:

  • Exclusive Collab: House of Harlow 1960 Mesa Door Knocker Earrings,​ ​retail value: $115
  • Exclusive Choice Item: Rachel Zoe for Box of Style Clutch, ​retail value: $125
    • Members can choose white pearl or black

Tags & Social Media Handles:

All posts should include the following:

  • Instagram: @tzrboxofstyle
  • Facebook:
  • Pinterest:
  • All: #BoxofStyle

Instagram/ Facebook Post Guidelines Where Applicable:

  • Tag @tzrboxofstyle and #BoxofStyle
  • Focus on the box as a whole and not just one particular item
  • Suggested posts include:
    • Open box with items unwrapped and arranged nicely
    • Flatlay of all items in box, styled in a creative, eye-catching way
    • Style a look (head-to-toe or detail shot) utilizing as many items in the box
      • If wearing items, @tzrboxofstyle needs to be tagged in the photo.
    • If promoting in an Instagram Story, the story must be accompanied by a traditional Instagram post that doesn’t expire

YouTube Video & Facebook Live Guidelines Where Applicable:

  • Box of Style must be prominently featured in the first :30 of the video
  • There should be no other subscription boxes mentioned in the video
  • The following must be included at the very top of your video description (not below “read more”)
    • Custom tracking link to Box of Style site
    • Promo Code
  • Please disclose that the video was in collaboration with the brand, and that all opinions are your own
  • Discuss Box of Style itself and at least 2 items in the box
  • Must mention the URL of where to subscribe: or “use my link and promo code below”
  • Must discuss subscription price of ($99.99/ season) and value of each season’s box (over $400!)

Additional References: